Saje - Rebrand

Saje – Rebrand
School Assignment

This assignment was to take a pre-existing brand and re-design it to better fit it’s values and misson statement. I chose Saje, a wellness brand that is based in Canada. After commencing throughout research into the brand and what it really means to be Saje natural wellness, I developed new branding that better suited my findings. From start to finish, a complete brand re-design was done; including logo development, colour palette analysis, element design, application, mockups, as well as reasoning and rationale between every step.